The Big Idea Letter Pit viper The metrics by which we

The metrics by which we have historically defined success are no longer applicable and we need to re-examine the way value is delivered in the new economy

deserts and wildernesses of our hearts to listen to

as Mighty White

Religious Extremism in Pakistan

The Big Idea Letter Pit viper The metrics by which weThe truth is that any architect running his or her own business needs to be: 1. A marketer of architectural services FIRST and 2. An architect SECOND. Without 1, there is no 2. This is the inconvenient truth not taught in architecture school. This book is simply a series of private letters previously received by only 25 people. The Architect Marketing Million Dollar Mastermind members who received these letters each month have an edge over their